Let’s Panda
- Lee Kum Kee

Campaign development for Lee Kum Kee and the movie Kung Fu Panda 3.

We developed a visually captivating campaign for Lee Kum Kee's partnership with Dreamworks' Kung Fu Panda release. Covering all aspects from concept to logo design, social media content, and promotional materials, our focus was on meticulous detail.

Our design identity seamlessly captured the essence of Kung Fu Panda, with typography reflecting the boldness of pandas and incorporating important imagery from Chinese culture. The logo design, using black and white tones alongside bamboo leaves, echoed the film's aesthetic.

Two key visuals stood out: one celebrating Chinese New Year and another highlighting Chinese cuisine. To ensure widespread appeal, all assets were translated into English, German, and Dutch, resonating across diverse cultures.

Creative Director: Kaan Aydogmus (Magnetic London)