As the premier internet culture brand for young adults and kids in China, BaoZou was looking for a new website design to match their cool and edgy personality. Despite their influential presence in social media, animation, gaming, and merchandising, their previous website failed to convey their global significance and attract the right audience.

We drew inspiration from BaoZou's diverse array of projects and platforms to infuse the website with their quirky brand personality. Vibrant colors representing Gen Z were carefully chosen to inject vitality into the design.

Employing an edgy typeface throughout, we crafted a layout that not only showcased BaoZou's impressive statistics but also provided a fun and immersive user experience.

Creative Director: Kaan Aydogmus (Magnetic London)